We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in supporting our marketing initiatives, helping to enhance brand awareness and drive engagement through various channels. This position requires a blend of creativity, analytical skills, and a passion for marketing. The Marketing Coordinator will collaborate with cross-functional teams to execute marketing campaigns and monitor their effectiveness.

Responsibilities

• Assist in the development and implementation of marketing strategies and campaigns across multiple platforms, including digital, print, and social media.
• Coordinate content creation for various channels, ensuring alignment with brand messaging and target audience.
• Manage email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
• Conduct market research and analyze trends to inform marketing strategies.
• Collaborate with the advertising team to create print advertising materials that effectively communicate our brand message.
• Utilize marketing automation tools to streamline processes and improve campaign efficiency.
• Monitor and report on campaign performance using analytics tools such as Google Analytics.
• Support the execution of events and promotions to enhance brand visibility.
• Attend local meetings around the area
• Other duties as assigned

• Proficiency in digital marketing strategies, including content marketing, email marketing, and analytics.
• Strong understanding of advertising principles and techniques across various media channels.
• Familiarity with Google Analytics and other analytics platforms for measuring campaign performance.
• Excellent copywriting skills with the ability to create engaging content tailored to different audiences.
• Experience with marketing automation tools is preferred.
• Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously.
• Effective communication skills, both written and verbal, with a collaborative mindset.
• A proactive approach to problem-solving and a willingness to learn new skills in a fast-paced environment.
• Minimum of 2 years of direct marketing experience